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FairBooking - the best deal for you, a better deal for the local community

What is FairBooking?

FairBooking is an initiative promoted by Cumbria Tourism, the official Tourist Board and Destination Management Organisation for the Lake District, Cumbria.

FairBooking aims to provide the best accommodation deal for customers and a better deal for the local tourism industry in the location you are visiting. We want to highlight to visitors and businesses the benefits of booking directly with accommodation or booking online with a FairBooking website like

How does a FairBooking work?

By booking your holiday acccomodation with a FairBooking business, you know you will be receiving the best possible rate at the time of booking often with some added value that you wouldn’t get if you were booking through one of the big multinational ‘On-line Travel Agents’ (OTAs) who often charge operators huge commissions. In addition, businesses and destinations in FairBooking Cumbria have pledged to offer you additional benefits and/or have also pledged to help local good causes. Furthermore, as part of the scheme, a donation is made annually by the Golakes website to one of FairBooking Cumbria Good causes.

The current FairBooking good causes are:

• Nurture Lakeland -

• Great North Air Ambulance -

• Lake District Search and Mountain Rescue Association -

• Bay Search and Rescue Service -

• Fix the Fells -

• Cumbria Wildlife Trust -

• Royal Society for the Protection of Birds – Cumbria Reserves -

What if I book on this website?

Booking your accommodation on this website will ensure that all of your money will be recycled in the local economy, helping hospitality and supporting businesses remain viable. This website is owned by Cumbria Tourism, a not for profit members organisation that supports over 2,500 local businesses.. All revenue generated by Cumbria Tourism is used to promote and develop the Lake District, Cumbria as a sustainable destination. Cumbria Tourism pledges a percentage of booking commissions through this website to one of the FairBooking Cumbria good causes.

All properties that are participating in Fairbooking on display the Fairbooking logo along with their details, and have signed up to provide the above benefits, so look out for the logo.

Fairbooking - the best deal for you, a better deal for locals.

Fairbooking with Golakes

Search Fairbooking Businesses


Fairbooking - Good for everyone
Booking you stay with a Fairbooking business means:

  • The best deal for you on Lake District and Cumbrian accommodation

  • A better deal for local businesses

  • A better deal for the local economy

Fairbooking - the best deal for you, a better deal for locals

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