The county of Cumbria, with the world famous Lake District, Hadrian's Wall, a fabulous coastline and many vibrant towns and villages continues to create one of the most desired locations in the UK. Now in their fourteenth year, the Cumbria Tourism Awards celebrates the very best of the county's tourism businesses and the talented individuals behind them - driving an economy worth over £2billion. Cartmel Racecourse was the spectacular new host location for the awards in 2016.
The different award categories demonstrate the high standards of excellence and quality offered across Cumbria's diverse tourism industry. Winners have to demonstrate excellence and innovation throughout their business including their product, welcoming experience, customer service, marketing and sustainable practices.