All the national assessing bodies (VisitEngland*, VisitScotland, Visit Wales and the AA) now assess hotels and guest accommodation (including B&Bs) to the same criteria and award one to five stars. The star ratings reflect the overall quality of the experience. When choosing your accommodation look for the Quality Rose, the official marque of the Enjoy England national tourist board rating scheme.
As well as the collection of core AA Lifestyle Guides, the AA makes the most of its diverse range of establishments and produces other topical and interesting publications. On occasion, the AA wil present awards to outstanding establishments featured within these guides.
Cumbria Tourism is a membership organisation with over 2,600 members from the tourism industry, committed to developing, promoting and managing tourism in the county.