transforming travel in the lake district national park...
The Go Lakes Travel programme is a £6.9 million initiative, funded by the Department of Transport, and being delivered in partnership by Cumbria County Council, the Lake District National Park Authority and Cumbria Tourism.
Between 2011 and 2015 it aims to generate a step-change in how visitors travel to and around the Central and Southern Lake District, enabling them to make greater use of sustainable modes of travel.
Some key objectives include:
• Improving public transport services and traffic management to tackle congestion and reduce delays
• Creating a network of pay-as-you-go car and cycle hire fleets, including recharge stations for electric vehicles
• Developing safe, continuous networks for walking, cycling and wheelchair use
• Making paying for, and changing between different modes of travel easier, through smarter and more integrated ticketing aimed at user markets
• Targeted marketing and information designed to change visitors' travel behaviour to/from and around the Lakes
• Ensure that, as far as possible, local residents and communities benefit from the programme