fairbooking in The Lake District, Cumbria

FairBooking Book Direct

Who are we?



FairBooking is an initiative promoted by Cumbria Tourism, the official Tourist Board and Destination Management Organisation in Cumbria which aims to provide the best accommodation deal for customers and a better deal for the local tourism industry in the location you intend visiting. We want to highlight to consumers and businesses the benefits of booking direct and booking online with a Tourist Board approved business or via a trusted local website.

FairBooking Lake District

How does FairBooking work?


The concept is straight forward. FairBooking encourages consumers to book directly with the accommodation establishment or via the local destination website. Why? Booking your accommodation via these channels ensures that customers get the best deal. Businesses and destinations in FairBooking Cumbria have pledged to offer you additional benefits and/or have also pledged to help local good causes such as a donation to the voluntary Mountain Rescue Service or Air Ambulance or to help fund environmental repairs caused by visitors.


What additional benefits will I get for booking direct?


If you book online with any of the hotels or B&B's displaying the FairBooking logo, you will get the best rate available anywhere on the web - guaranteed! You will also receive the following benefits:

  • - Best rates available anywhere on the web - guaranteed!
  • - All rooms booked include complimentary/free Breakfast (no hidden extras) - only available when you book direct.
  • - Guarantee of the best room available in the price bracket paid at the time of booking
  • - Contact provider for additional added value such as a free bottle of wine with dinner or special offers and discounts on    spas, fitness facilities etc.



What if I book on this website?


Booking your accommodation on this website will ensure that all of your money will be recycled in the local economy, helping all sorts of businesses remain viable. This website is owned by Cumbria Tourism, a partnership organisation made up of over 2,800 local businesses and public sector partners. All of the revenue generated by Cumbria Tourism is used to promote and develop the destination in a sustainable and responsible manner. Cumbria Tourism will also pledge 1% of commission income earned through golakes.co.uk to local good causes.

Only the properties on golakes.co.uk who also display FairBooking logos have signed up to provide the above benefits.


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